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Janet Mordecai to join CARF’s executive team as Chief Marketing Officer

As part of the executive leadership team, Mordecai will direct CARF’s global marketing effort

September 5, 2017, Tucson, Arizona — The executive team at CARF International has gained a new member. In response to steadily increasing interest from health and human service programs across the globe in CARF accreditation, Janet Brauer Mordecai will become CARF’s first Chief Marketing Officer. She begins her tenure on September 11.

Leadership at CARF created the new executive position in response to the increasing demands stemming from CARF’s expansion into new markets and geographical regions over the past several years. Mordecai will be responsible for coordinating and advancing the overall marketing plan for CARF, which includes defining CARF’s strategy for international recognition and growth, building upon existing business development and marketing efforts, and aligning CARF’s unique blend of services and industries under one brand.

In announcing Mordecai’s appointment, CARF President/CEO Brian J. Boon, Ph.D., said, “Janet brings many years experience and a wide set of competencies as a marketing communications leader. She will complement our current team’s skill set, and we look forward to her contribution in helping CARF extend its reach as the accreditor of choice for health and human services, both domestically and in the global arena.”

About Janet Mordecai

Mordecai brings more than 20 years of nonprofit management experience to the position. She has successfully led efforts driving growth in revenue and market share, new product innovation, and global brand equity for a number of nonprofit organizations. This includes serving as senior director of marketing communications at Blue Shield of California (a not-for-profit health plan and independent member of Blue Cross Blue Shield Association) where she helped lead the launch of Blue Groove, a nationally recognized healthcare quality and cost model. Mordecai comes to CARF most recently from Roche Tissue Diagnostics (the world’s largest supplier of tissue-based cancer diagnostics) where she served as senior manager of marketing communications.

Of being able to continue her nonprofit experience in a CARF leadership role, Mordecai said, “I am tremendously impressed with CARF’s leadership team and talented staff, its consultative and collaborative model, and its ability to realize the vision of serving as a catalyst for improving the quality of life of the persons served. I look forward to continuing to serve and partner with nonprofit organizations in this new capacity by bringing my expertise as a storyteller and communications specialist.”

Mordecai brings to CARF a passion and personal commitment to advancing health and human services, both at the community and international levels. She holds a Bachelor of Arts degree in Social Welfare from the University of California, Berkeley, and has a history of utilizing multiple platforms to affect change. She co-wrote a cookbook called Positive Cooking For People Living with HIV Diseases: A Complete Nutritional Guide and Cookbook, which received a Julia Child Cookbook Award for special diets. For the past two years, she has volunteered as a presentation coach for Fast Pitch Tucson, a free two-month communication skills training program for nonprofits that are creating social change around Tucson, Arizona. She also sits on the Board of Directors for Southern Arizona Justice for Veterans (SAJV), a nonprofit corporation that provides access to justice for Veterans, particularly those alleged to have committed misdemeanor offenses, within the jurisdiction of the Regional Municipalities Veterans Treatment Court (RMVTC).

9/5/2017 1:10:00 PM

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